To better address the issue of unsustainable use of global freshwater resources, hence, to enhance the masses’ awareness on water recycling and what impacts people’s purchasing behaviors are having on not only the scale of their immediate communities, but most importantly, the globe as a whole by letting them know whether or not what they bought contribute to further water scarcity.
We think, those effects can only be effectively understood by customers in ways that make clear not only the amount of water, but more importantly, where those water came from in the first place, namely, the sources, whether it be underground, reservoir, rain or rivers. The best way would therefore be to print out on the packaging materials of the particular items being purchased the overall volumes of water consumed in their production process and specific value(gauging its scarcity and source) assigned to each and every one of these processes. By so doing, consumers will have a better idea that they are not just buying a simple product, but some invaluable natural resource along with it as well, and hopefully we can influence their preferences when deciding which brand to choose.
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