To better address the issue of unsustainable use of global freshwater resources, hence, to enhance the masses’ awareness on water recycling and what impacts people’s purchasing behaviors are having on not only the scale of their immediate communities, but most importantly, the globe as a whole by letting them know whether or not what they bought contribute to further water scarcity.
We think, those effects can only be effectively understood by customers in ways that make clear not only the amount of water, but more importantly, where those water came from in the first place, namely, the sources, whether it be underground, reservoir, rain or rivers. The best way would therefore be to print out on the packaging materials of the particular items being purchased the overall volumes of water consumed in their production process and specific value(gauging its scarcity and source) assigned to each and every one of these processes. By so doing, consumers will have a better idea that they are not just buying a simple product, but some invaluable natural resource along with it as well, and hopefully we can influence their preferences when deciding which brand to choose.
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Last Tuesday the head education director of The Department of Environmental Protection (DEP for short), Kim Estes, came in as a guest speaker, invited by the environmental club. The main topic of her presentation was water supply and wastewater…
"well, I'm doing individual creative work, but am also head of my school's environmental club. We emailed prospect park zoo a couple of months ago, as I attended the teen internship in 2011, asking if we could take a look at what I and my…"
It looks like you have a lot of great projects in the works-
Which of your developments are you most excited about in the upcoming months?
Let me know if the zoo can help you in any way.